Imagine this: You’re shopping online, browsing a store, adding some items to your cart but for some reason, you decide to leave without making a purchase. A few hours later, you start seeing ads for that same store and the exact items you were looking at. This, my friend, is remarketing in action.
Remarketing is a digital advertising technique that targets people who have previously visited your website or interacted with your brand but didn’t take the final step—whether that’s making a purchase, signing up for your newsletter, or downloading an app. By using cookies or tracking pixels, advertisers can show ads to these visitors across various websites or social media platforms like Facebook, Instagram, and Google.